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Privacy Policy

Effective Date: March 29, 2026

Last Updated: March 29, 2026

XIT Matters LLC (“XIT Matters,” “we,” “us,” or “our”) operates the website exitmatters.io (the “Site”), the official companion website for the book Exit Matters: Strategic & Tactical Decisions That Multiply What Your Business Is Worth by James Waters.

This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or interact with exitmatters.io. By accessing or using the Site, you agree to the practices described in this Policy.

1. Information We Collect

1.1 Information You Provide

  • Contact Information: Name and email address when you sign up for our newsletter, request book excerpts, download free resources, or submit any contact form.
  • Communication Preferences: Any preferences you express regarding book updates, marketing communications, or related offers.
  • Other Voluntary Information: Any details you voluntarily provide in forms, comments, or inquiries (e.g., questions about the book or valuation concepts).

1.2 Information Collected Automatically

  • Usage & Technical Data: IP address, browser type, device information, pages visited, and time spent on the Site (via cookies and analytics tools such as Google Analytics).
  • Cookies & Similar Technologies: We use essential cookies for site functionality and analytics cookies to understand how visitors use the Site.

We do not collect financial statements, valuation data, QuickBooks/Xero information, or any sensitive business financials on exitmatters.io. That data is only collected on the separate platform at xitmatters.io.

2. How We Use Your Information

We use the information we collect to:

  • Provide you with access to book-related content, excerpts, blog posts, and free resources.
  • Send you marketing and promotional communications (including newsletters, book updates, new blog posts, special offers, and information about both exitmatters.io and xitmatters.io) via email.
  • Improve the Site and understand how visitors interact with the book content.
  • Respond to your inquiries and provide customer support.
  • Comply with legal obligations and protect the security of the Site.

You may opt out of marketing emails at any time by clicking the “unsubscribe” link in any email we send or by contacting us directly.

3. How We Share Your Information

We do not sell your personal information.

We may share your information only in these limited situations:

  • Service Providers: With trusted third-party vendors (e.g., email delivery services, hosting providers, analytics platforms) who are contractually required to protect your data and use it only for the purposes we specify.
  • Legal Requirements: When required by law, court order, or government request.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure. You are responsible for keeping your email account and any passwords secure.

5. Data Retention

We retain your contact information for as long as you remain subscribed to our communications or as needed to provide the services you requested. You may request deletion of your data at any time (see Section 6).

6. Your Rights & Choices

You have the right to:

  • Access, correct, or delete your personal information.
  • Opt out of marketing communications at any time.
  • Request that we stop processing your data in certain circumstances.

To exercise these rights, please email us at privacy@exitmatters.io. We will respond within 30 days.

7. Children’s Privacy

The Site is not directed to children under 18. We do not knowingly collect personal information from children.

8. International Users

If you are located outside the United States, your data may be transferred to and processed in the United States. By using the Site, you consent to this transfer.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated Policy on the Site and updating the “Last Updated” date. Your continued use of the Site after changes constitutes acceptance of the new Policy.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

XIT Matters LLC

Attn: Privacy Officer

Email: privacy@exitmatters.io

Address: Midway, Florida, United States

This Privacy Policy is governed by the laws of the State of Florida, United States.

You can view our Terms of Service here (link to be added when ready).